Archive for June 17, 2013
Are you familiar with infographics? Infographics are basically visual representations of data or information. These images work to display complex data patterns in a way that is easy for people to comprehend. This is also known as data visualization. Although people experience the world with five senses, the majority of observations occur via sight. Infographics help to connect words with this preferred method of information obtaining. Many companies, in fact, are now using infographics in order to appeal to their customers and to potential customers. Infographics are especially handy because people using social networking sites have a preference for images, rather than text, when it comes to forwarding and sharing things they find. For companies that want to create infographics, there are a ton of free infographics creators online. These infographics creators allow anyone to create great visuals to use for their company. Like all design, though, infographics should follow standard rules of placement and aesthetics. When you are using an infographics creator, for example, create a path for the eye to follow, which subliminally encourages people to take in everything you have posted, rather than a few haphazard points. This can be up to down, a zigzag, or a diagonal movement. Remember to keep text at a minimal, since the point is really to effectively convey data via visuals, not the other way around. If you are looking for potential themes to fit into your infographic, considering using marketing data. Many consumers are interested in marketing data infographics because it makes them feel like they have an edge on understanding the desires of those around them. Say, for example, you are using an infographics creator to make an image for a bookstore. You might decide to make a bar graph with bars made out of books that illustrates how many of your customers buy books in store, new, used, or on your online site. Not only does this infographic convey interesting info to your customers that they might be interested in sharing, but it could also prompt them to visit your online store, even though you are only indirectly advertising it.