Perhaps you have a blog or business website that is chock full of content, but somehow the substance is not resonating with readers and online users. As a result, your overall web traffic could be higher, and your ability to convert visitors to subscribers or customers, as the case may be, is suffering.

If you have determined that that problem rests with the content itself, and more specifically, how that content is being presented, you may find that if you create infographics you can solve your issues relating to relevance. Simply put, an infographic is a visual manifestation of the facts and other written information on your web page or in your blog post.

For example, if you run a business that is looking for new investors to help expand internationally, you probably will not want to merely list the marketing data that demonstrates the demand for your product oversees and demonstrates the need for expansion in written form alone. Instead, you may want to reinforce this information with a timely marketing data infographic. This data visualization, which might take the form of a chart or graph, can help you pitch your idea more effectively because it cuts through the visual monotony of text and emphasizes the crux of your content.

And while you may be thinking that it is difficult, time consuming, and otherwise unrealistic for a non graphic designer to use infographics, that is in fact untrue. You can easily find a free infographics creator online that can help you realize the perfect balance of written word and visuals in your web content.

If you have specific questions or tips on how to create infographics, you can leave them in the comments section below.