The marketing department at the office keeps talking about using this new infographic creator online. They are excited to get there hands on it to create infographics for all sorts of different marketing data for the company. You acknowledge that data visualization is an important way to impart the marketing data, but why specifically infographics?

1. Unique

Infographics are a new and different delivery system for your marketing data. It is not a three paragraph write up explaining everything. By utilizing visuals and smaller pieces of information at a time, you are more likely to attract the eyes of the reader, and get them to read the whole thing, as opposed to just a single paragraph if you are lucky.

2. Visually Engaging

By having color and pictures on the page, the eye immediately gravitates to it. Even if they are there for five seconds, the reader is likely to see the infographic and become intrigued. However, with the page that is just three paragraphs? The reader will navigate away within eight seconds, in search of something more visually stimulating.

3. Retention

Humans are visual animals. Not only are we attracted to the colorful pictures, but we are able to retain information more easily when it is tied in with a visual representation. The mind holds pictures longer, and when you include a fact or piece of data in with that picture, when the reader remembers the picture, they remember the information as well. This ensures a prolonged retention of the info, and therefore helps the viewer to apply the information to their lives, which makes the memory stick even more in turn.

The main reason for using infographics is because the internet is in love with them right now. But if you need a little science backing behind it, let those three facts tide you over until you can create an infographic of your own and see the results firsthand.